Denim Care 101: How to Keep Your Indigo Jeans Looking Fresh for Years

A great pair of jeans only gets better with age, provided you take care of the raw denim fibers properly. Here are our top rules for denim longevity:

• Wash Less: Spot clean small stains instead of tossing them in the machine after every wear.
• Cold Water Only: High heat damages elastane fibers and strips rich indigo dyes.
• Air Dry in Shade: Direct sunlight causes uneven bleaching. Always dry inside out.